Renaissance Books

Welcome to Renaissance Books. We have in stock over 8000 rare, used and out-of-print books. If you are looking for a particular author, title or subject, we recommend performing a keyword search in the "Quick Search" box.

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+64 3 4719294

Notes for New Zealand customers:

Postage and packing within New Zealand is NZ$5.00 per book. New Zealand buyers can make payment by mailing a cheque made out to "Renaissance Books" to:

Renaissance Books
PO Box 335
Dunedin 9054
New Zealand

or by direct deposit to:

Name: Renaissance Books
Account Number: 03 0905 0276749 00
Bank: Westpac

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Shipping rates will be displayed at the check-out. We accept payment by Visa, Mastercard, or PayPal. We also accept personal cheques in most currencies. Cheques can be made out to "Renaissance Books" and mailed to:

Renaissance Books
PO Box 335
Dunedin 9054
New Zealand

Payments can also be made by wire transfer to:

Name of Account: Renaissance Books
Account Number: 03 0905 0276749 00
Bank: Westpac New Zealand Limited, Auckland, New Zealand
Swift Code: WPACNZ2W
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Cheskin, Louis; With An Introduction By Van Allen Bradley Listings

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1 Cheskin, Louis; with an introduction by Van Allen Bradley How To Predict What People Will Buy
New York Liveright (1957) First Edition Hardcover Very Good in Very Good- dust jacket 
Ink number and annotation to front endpaper. Dust wrapper is price clipped. Some small 1/4" tears to margins of dust wrapper. Moderate rubbing to margins of dust wrapper. Some staining along edge of rear flap of dust wrapper. Dust wrapper protected in archival mylar cover. ; 241 pages. Blue-green boards with red panels and gilt lettering on spine and front board. Page dimensions: 211 x 137mm. Top page edges dyed red. Contents: Introduction; Four Pillars of Successful Marketing; Origins of Unconscious Level Testing; Twelve Years of Unconscious Level Testing; Redesign through Testing; The Meaning of Color; Questions and Answers about Motivation Research; How to Predict Packaging Success; The Importance of Color on Industrial Packages; Why You Must Test Your Package Design; The Inside Story about the Little Elves; Now They're "Psychoanalyzing" Advertising; Give Your Packages "Appetite Appeal"; Does Color get the Consideration it Deserves as a Marketing Tool?; Package Appraisal Sans Personal Opinion; Are Wrong Colors Wrecking Your Package?; Color Plays an Important Role; A Primer for selecting Colors with Sales Appeal; Color Effectiveness Can be Measured; Indirect Approach to Market Reactions; Right Color Combinations may lead to Success in Business and Romance; Index. ; 8vo 
Price: 243.00 NZD
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