Renaissance Books

Welcome to Renaissance Books. We have in stock over 8000 rare, used and out-of-print books. If you are looking for a particular author, title or subject, we recommend performing a keyword search in the "Quick Search" box.

 NB: All prices on this site are in New Zealand Dollars. To convert NZ$ amounts to other currencies, we recommend this site: www.xe.com/ucc.  


Quick Search

Author
Title
Description
Keyword
Advanced Search
 
 

Telephone:
+64 3 4719294

Notes for New Zealand customers:

Postage and packing within New Zealand is NZ$5.00 per book. New Zealand buyers can make payment by mailing a cheque made out to "Renaissance Books" to:

Renaissance Books
PO Box 335
Dunedin 9054
New Zealand

or by direct deposit to:

Name: Renaissance Books
Account Number: 03 0905 0276749 00
Bank: Westpac

We also accept payment by VISA, Mastercard, or PayPal.

Notes for International customers:

Shipping rates will be displayed at the check-out. We accept payment by Visa, Mastercard, or PayPal. We also accept personal cheques in most currencies. Cheques can be made out to "Renaissance Books" and mailed to:

Renaissance Books
PO Box 335
Dunedin 9054
New Zealand

Payments can also be made by wire transfer to:

Name of Account: Renaissance Books
Account Number: 03 0905 0276749 00
Bank: Westpac New Zealand Limited, Auckland, New Zealand
Swift Code: WPACNZ2W
 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Cheskin, Louis; With An Introduction By Van Allen Bradley Listings

If you cannot find what you want on this page, then please use our search feature to search all our listings.

Click on Title to view full description

 
1 Cheskin, Louis; with an introduction by Van Allen Bradley How To Predict What People Will Buy
New York Liveright (1957) First Edition Hardcover Very Good in Very Good- dust jacket 
Ink number and annotation to front endpaper. Dust wrapper is price clipped. Some small 1/4" tears to margins of dust wrapper. Moderate rubbing to margins of dust wrapper. Some staining along edge of rear flap of dust wrapper. Dust wrapper protected in archival mylar cover. ; 241 pages. Blue-green boards with red panels and gilt lettering on spine and front board. Page dimensions: 211 x 137mm. Top page edges dyed red. Contents: Introduction; Four Pillars of Successful Marketing; Origins of Unconscious Level Testing; Twelve Years of Unconscious Level Testing; Redesign through Testing; The Meaning of Color; Questions and Answers about Motivation Research; How to Predict Packaging Success; The Importance of Color on Industrial Packages; Why You Must Test Your Package Design; The Inside Story about the Little Elves; Now They're "Psychoanalyzing" Advertising; Give Your Packages "Appetite Appeal"; Does Color get the Consideration it Deserves as a Marketing Tool?; Package Appraisal Sans Personal Opinion; Are Wrong Colors Wrecking Your Package?; Color Plays an Important Role; A Primer for selecting Colors with Sales Appeal; Color Effectiveness Can be Measured; Indirect Approach to Market Reactions; Right Color Combinations may lead to Success in Business and Romance; Index. ; 8vo 
Price: 243.00 NZD
Add to Shopping Cart
 
 

 


Questions, comments, or suggestions
Please write to renaissancebooksnz@gmail.com
Copyright©2018. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie
db error Data too long for column 'request' at row 1