Basis for Marketing Decision through Controlled Motivation Research

By: Cheskin, Louis

Price: NZ$120.00

Quantity: 1 available

Book Condition: Very Good- in Very Good- dust jacket


Ink number and annotation to front endpaper. Dust wrapper is price clipped. Dust wrapper protected in archival mylar cover. ; First UK edition (previously published in the USA in 1961). 282 pages. Black boards with gilt lettering on spine. Page dimensions: 216 x 137mm. Contents: Preface; Part One: The Measurement of Attitudes - Philosophical Background for Marketers - Fallacies in Present Day Marketing - Why Marketing Research is not used more - Don't ask him why he bought that car! - What is motivation research? - When to use motivation research - The Probability Function in Motivation Research - Validation of Contolled Motivation Research; Part Two: Motivation Research Answers to Twelve Problems; Appendix. Index.; 8vo

Title: Basis for Marketing Decision through Controlled Motivation Research

Author Name: Cheskin, Louis

Categories: Category Available, test2,

Publisher: London, Business Publications: (1962)

Binding: Hardcover

Book Condition: Very Good- in Very Good- dust jacket

Seller ID: 12772