Experimentation in Marketing

By: Banks, Seymour

Price: NZ$187.50

Quantity: 1 available

Book Condition: Good with no dust jacket


Annotation on front endpaper. Some rubbing and small marks to boards. Some knocks and bruising to lower corners of boards. Some creasing to lower corners of last few leaves.; xiii, [1], 275 pages. Black cloth boards with white design and gilt lettering on front board. Page dimensions: 229 x 149mm. The author was Vice President of the Leo Burnett Company. Chapter titles: Introduction to basic concepts; Factors to consider when using people as test units; Completely randomized designs; Randomized block designs; Latin square designs; The double change-over design; Factorial designs; Balanced incomplete block designs; Fitting models to experimental data; Planning the size of experiments. ; 8vo

Title: Experimentation in Marketing

Author Name: Banks, Seymour

Categories: Category Available, test2,

Edition: First Edition

Publisher: New York, McGraw-Hill Book Company: (1965)

Binding: Hardcover

Book Condition: Good with no dust jacket

Seller ID: 12775